Rachel Yu, KJ Lim and Jisoo Park co-authored the Law360 article “Licensing Tips For Trademark Protection In The Metaverse,” which covers practical licensing considerations for brand owners looking to leverage their real-world brands in the virtual world and vice versa.
The article discusses topics such as the applicability of tacking and natural zone of expansion doctrines on trademark protections for some virtual goods and guidance from the U.S. Patent and Trademark Office (and the limitations of that guidance).
Read, “Licensing Tips For Trademark Protection In The Metaverse.”
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