S&C Advises Bill Ackman in Launch of Professional Tennis Players Association’s Winners Alliance 

September 9, 2022

S&C represented Bill Ackman, CEO and portfolio manager of Pershing Square Capital Management, as he co-led an equity raise for The Professional Tennis Players Association's launch of Winners Alliance. 

Winners Alliance was launched to generate and maximize off-the-court commercial opportunities for players and their agents, emulating the successful model of players associations in other sports. Among its first initiatives, Winners Alliance will establish a sustainable group licensing program for video games, trading cards, collectibles, and related opportunities.

The S&C team advising Mr. Ackman included Joe Shenker, Marc Treviño, Matt Goodman, Rich Le Page, Abdullah Al Bawardy and Rachel Weiss. Sarah Remmer Long is advising on executive compensation matters. Isaac Wheeler and Andrew Motten are advising on tax matters. Zena Tamler and Kelly Earle are advising on estates and personal matters. Mehdi Ansari is advising on intellectual property matters.