Lion Capital and Serruya Private Equity Complete Acquisition of GFG Holding

November 9, 2018

A subsidiary of a joint venture vehicle affiliated with S&C client Lion Capital LLP and Serruya Private Equity consummated its acquisition of GFG Holding, Inc. GFG, based in Atlanta, Georgia, is a brand acquisition and management firm specializing in retail franchising, including chains such as Round Table Pizza, MaggieMoo's, Marble Slab Creamery and Hot Dog on a Stick.  S&C advised the joint venture in connection with the acquisition financing.  S&C client Lion, based in Los Angeles, California, is a consumer-focused private equity firm. Serruya is a Toronto, Canada-based private equity firm focused on consumer brands and real estate.

The S&C team advising on financing matters related to the acquisition was led by Ari Blaut, along with Daniel Biller, David Meister and Annie Zhou.