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    Home /  Insights /  Memos, Newsletters And Alerts /  Memo
    S&C Memos

    Utah Consumer Privacy Act

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    April 27, 2022

    Utah Is the Fourth State in the U.S. to Enact Comprehensive Privacy Legislation

    On March 24, 2022, Utah enacted the Utah Consumer Privacy Act (the “UCPA”), which will go into effect on December 31, 2023. The UCPA imposes a number of obligations on businesses that control or process the personal data of Utah consumers, and grants these consumers a range of new rights over the personal data that they previously provided to a business.  Under the UCPA, Utah consumers have the right to: (1) know or confirm processing activity; (2) access personal data; (3) obtain a copy of personal data in a portable and readily usable format; (4) delete personal data; (6) opt out of targeted advertising and sales of personal information; and (7) avoid discrimination as a result of exercising their consumer rights under the UCPA. Importantly, the UCPA does not create a private right of action for consumers and is only enforceable by the Utah Attorney General.

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