Hydrogen – not for the first time – is currently a hot topic in the energy sector, with advocates promoting it as the fuel of the future, capable of addressing critical sustainable energy challenges. Governmental policies aimed at supporting a hydrogen economy are gaining momentum, and companies are starting to greenlight innovative projects that could dramatically change the energy landscape. In this two-part series, we will look at (1) the basics of the hydrogen market, recently announced high-level government hydrogen policies and barriers to adoption; and (2) key market players and the industries where investment opportunities are likely to arise, along with what government support might be necessary to facilitate the investment needed to achieve the targets embedded in the high-level government policies.