Rachel Yu, Elizabeth Cheung, Elianne Neuman Schiff and Rita Carrier co-authored an article for Bloomberg Law, “Trademark Considerations for Naming Joint Ventures,” that discusses the trademark considerations that businesses should take into account when naming a joint venture after one (or more) parent entities and subsequently branding the joint venture’s goods and services using such name.
The article explores whether the joint venture would need a trademark license from its parent entities and, if so, how the license should account for the various stages of the joint venture’s life cycle – from the parties’ creation and operation of the joint venture to their eventual exit from it. It also weighs the pros and cons of registering the joint venture’s name as a trademark in the USPTO.
Read, “Trademark Considerations for Naming Joint Ventures.”
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