Good World Management and its owner, Brandon Creed, completed an investment from The Initial Group Global, the global entertainment company backed by TPG, with the companies forming a long-term partnership.
Founded in 2023 by Brandon Creed, Good World represents high-profile musicians including Ariana Grande, Demi Lovato, Troye Sivan, Charli XCX and Tame Impala.
Initial Group, founded in 2024, is a TPG-backed entertainment and talent management holding company that has acquired interests in media and entertainment companies.
The S&C team advising Brandon Creed was led by Pete Jones and included Zena Tamler, Greg Travers, Michelle Cho, Alex Bourdeau, Jin Lee, Daniel Lim, Tiemae Roquerre and Trevor Sawires. Davis Wang and Stephen Profeta advised on tax matters. Mark Schenkel and Sophie Zollman advised on intellectual property matters. Kristen Klein and Julia Paranyuk advised on executive compensation matters.