Anheuser Busch InBev (AB InBev), the world’s largest brewer, extended its Worldwide Olympic Partnership with the International Olympic Committee through 2032 to include the Olympic Winter Games French Alps 2030 and the Olympic Games Brisbane 2032. AB InBev’s Corona Cero will continue as the global beer sponsor of the Olympic Games, as established in their 2024 sponsorship agreement, on which S&C also advised.
This transaction is the latest in the Firm’s decades-long relationship with AB InBev and its predecessor companies, including its 2024 agreement to extend its sponsorship with FIFA to include the inaugural FIFA Club World Cup 2025™, the $2.4 billion secondary offering by Altria and AB InBev’s direct share buyback in 2024, the 2021 $3 billion sale of container production plants, the 2019 Hong Kong IPO of Budweiser APAC, its $10 billion public offering in 2018 and 2016’s merger with SABMiller.
AB InBev owns and operates more than 500 beer brands and more than 100 facilities, and is home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois.
The S&C team advising AB InBev included Frank Aquila, Matt Goodman, Rachel Yu and Rich Le Page.