Diageo, a global leader in beverage alcohol, and Main Street Advisors, a leading investment and advisory firm, announced a strategic joint venture for Cîroc Ultra-Premium Vodka and Lobos 1707 Tequila.
The joint venture combines Diageo’s route-to-market, supply chain and marketing sophistication, with Main Street Advisors’ track record of investing in and accelerating consumer businesses. The joint venture will oversee the Cîroc brand in North America and the Lobos 1707 brand worldwide.
The S&C team advising Diageo on corporate matters includes Melissa Sawyer, Bailie Mittman and Naiquan Zhang. Mehdi Ansari, Jay Thornton and Patrick Ronan are advising on intellectual property matters. Jameson Lloyd and Bella Schapiro are advising on tax matters. Jeannette Bander, Julia Paranyuk and Davis Parker are advising on executive compensation matters. Renata Hesse, Samantha Hynes and Bradley Smith are advising on antitrust matters. Juan Rodriguez and André Garcia do Fôjo are advising on global competition matters.