Anheuser Busch InBev (AB InBev) extended its nearly 40-year partnership with FIFA to include the inaugural FIFA Club World Cup 2025™, becoming the tournament’s official beer partner.
S&C had previously advised AB InBev on its sponsorship agreement for the FIFA World Cup 2026™ and FIFA Women’s World Cup 2023™.
This transaction is the latest in the Firm’s decades-long relationship with AB InBev and its predecessor companies, including its 2024 agreement to become the first beer sponsorship for the Olympics at the Worldwide Olympic Partner level, its $2.4 billion secondary offering by Altria and direct share buyback in 2024, the 2021 $3 billion sale of container production plants, the 2019 Hong Kong IPO of Budweiser APAC, its $10 billion public offering in 2018 and 2016’s merger with SABMiller.
AB InBev, the world’s largest brewer, owns and operates more than 500 beer brands and more than 100 facilities, and is home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois.
The S&C team advising AB InBev included Frank Aquila, Matt Goodman, Rachel Yu, KJ Lim and Nickolas Kinslow.