The majority shareholders of global customer experience (CX) company Majorel, German media group Bertelsmann and its Moroccan partner, Saham Group, both longstanding S&C clients, entered into a tender offer agreement with leading digital business services provider Teleperformance. Under the agreement, the French company intends to launch a voluntary takeover offer for Majorel, offering €30 per share, bringing the total equity value of the contemplated takeover offer to €3 billion.
The global CX market is highly fragmented. The planned merger would consolidate the market further, creating a leading digital business services company with approximately $12 billion in revenue and a strong presence in all major global economies.
Prior to this transaction, S&C advised Majorel inter alia on its Amsterdam listing in September 2021.
The cross-border European S&C team advising Bertelsmann, Saham Group and Majorel was led by Carsten Berrar and Lars Rueve and included Olivier de Vilmorin, Michael Rosenthal, Krystian Czerniecki, Karoline Koenig, Daniel Roggenkemper, Kolja Ortmann and Karen Verlinden.
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